卷烟零售户分类及应用探索

Study on the Classification and Application of Cigarette Retailers

多年来,烟草商业企业专卖和营销部门一直在深入研究卷烟市场的管理模式,取得了很多零售户管理方面的优秀理论成果。随着烟草行业改革的日益深化,卷烟零售户数量持续上升,零售户素质越来越高,对市场管理工作不断提出新的问题和挑战。烟草商业企业应有机整合零售户分类管理理论,专销协同,不断拓宽零售户分类应用领域,切实提高卷烟市场监管水平。

For years, the tobacco commercial enterprise monopoly and marketing department have been studying the management mode of the cigarette market in depth, and have obtained outstanding theoretical achievements about cigarette retailers management. On the other hand, with the deepening of the reform of tobacco industry and the increasing number of cigarette retailers, the quality of retailers has been increasing, and the market management has put forward new problems and challenges. The tobacco commercial enterprises should integrate the classification management theory of retailers and cooperate with monopoly and marketing, expand the application field of the classification of retailers, and effectively improve the supervision level of the cigarette market.