C2C电子商务平台中消费者决策影响因素分析

Analysis of factors influencing consumers' decision making in C2C e-commerce platform

本文首先介绍了研究现状和基础理论,接着分析C2C平台中女装类消费者购买影响因素,最后针对这些因素的提出相应措施,为C2C电子商务平台中的女装类卖家及企业采取针对性的措施以提高自身的核心竞争力提供决策参考。

First of all, this paper introduces the status quo of the research and the basic theory, then analyze C2C platform in the women＇s class consumers purchase factors, finally aimed at these factors put forward corresponding measures, for women of the C2C e-commerce platform vendors and enterprises take for measures to improve their core competitiveness to provide decision-making reference.