二次创业的社会网络反哺动态机理研究

Research on the Dynamic Mechanism of Second Entrepreneurship's Social Network Regurgitation-feeding

以反哺二次创业的社会网络规模为研究对象,构建二次创业企业的社会网络反哺的规模有效模型,利用Matlab软件模拟反哺二次创业的社会网络规模演化轨迹。主要研究结论为:创业企业二次创业伊始,社会网络规模缩减系数大于增长系数,而随着二次创业的发展,规模增长系数与缩减系数的大小会逐渐发生变化;社会网络规模及有效规模的变化受到网络结构、关系类型、关系强度等的影响;发挥社会网络最大规模价值,创业企业需降低社会网络信息冗余程度,调整关系强度及类型值,提高社会网络有效规模比率。

This article takes the size of social network which regurgitation-feeds second entrepreneurship as the example,builds up scale effectiveness model of second entrepreneurial companies＇ social network regurgitation-feeding,then simulates the evolution trajectory of social network scale regurgitation-feeding second entrepreurship by means of Matlab. The main results of this article are as follows： the reduction coefficients of social network scale are bigger than the increase coefficients of social network scale at the beginning of entrepreneurial companies＇ second entrepreneurship,while the both coefficients above will both change during the development of entrepreneurial companies＇ second entrepreneurship. The change of social networks＇ scale and effective scale will be influenced by network structure,relationship types,and relationship strength. In order to maximize the scale value of social network,entrepreneurial companies have to reduce the information redundancy degree of social network,adjust the relationship strength and type value,then increase the effective scale rate of social network.