机遇与跨越:“互联网+”背景下的高校学报数字化出版之路

Opportunities and Acrossing: The Path of Digital Publishing of University Journals under the Background of “Internet + ”

数字化出版是高校学报发展的必然趋势,"互联网+"时代的到来为高校学报的数字化发展提供了难得的机遇。高校学报的数字化还处于初级阶段,高校学报应该顺势而上,贯彻互联网思维,积极加强自有网站建设;运用网络技术组织编辑活动,加强新技术在编辑办公各个环节的应用;巧妙利用微博、微信等自媒体平台,将期刊有效信息随时随地推送到目标读者面前,增强编读互动交流,扩大期刊的影响力;拓宽传播渠道,探索全媒体出版,以实现自身的跨越式发展。

Digital publishing is an inevitable trend in the development of university journals. ＂Internet ＋＂ provides an opportunity for the digitalization of university journals. Digital publishing of university journals is still in its infancy. University journals should carry out internet thinking and realize the great development of digital publishing by the following ways ： Strengthening their own website construction and the application of new technologies in each editorial link ; Enhancing editor ＆ reader interaction and expanding the influence of the journals by using the media platform such as microblog and WeChat; Exploring the whole media publishing through broadening the spreading channels. So the digital publishing of University journals can realize leap - forward development.