基于情感管理的知识型员工忠诚度提升研究

Promoting the Loyalty of Knowledge Employees Based on Emotion Management

现代企业普遍面临着员工尤其是知识型员工忠诚度缺失的问题。目前,国内外基于情感管理的忠诚度研究并不多见。文章探讨了员工忠诚度与情感管理的关系,分析了知识型员工忠诚度问题的表现形式及员工难以自我实现、公平感缺失、沟通不畅等原因,进而结合情感管理的相关理论,从成就感、稳定感、归属感三个方面入手,提出知识型员工忠诚度培养的策略。

Little loyalty is an universal problem in many enterprises, which causes high turnover rate of staff and low morale. Thus,enhancing the loyalty of knowledge employees is becoming a management objective of every enterprises. The paper focuses on the loyalty of knowledge employees and its related concept and connotation. Based on the phenomenon of the decline of employee loyalty,it analyses causes of this problem. The paper proposes an emotion management model aiming at enhancing the loyalty of knowledge employees from three aspects ： sense of achievement, stability and belongingness.