基于标准化流程的图书馆宣传工具箱模式探索

An Exploration of Library Advocacy Toolkit Based on SOP

文章调研国内外图书馆宣传工具箱的应用和研究情况,发现国外对宣传工具箱的研究和实践丰富,并在图书馆宣传中起到了良好的作用。中国国家图书馆在数字图书馆推广工程的宣传活动管理中应用了标准化流程的宣传工具箱,分析中国国家图书馆的相关实践,提出基于标准化流程的图书馆宣传工具箱的通用规则。

This paper investigates the advocacy toolkit overseas and domestic. The comprehensive situation indicates that,not only did foreign libraries have rich experience in research and practice,but those advocacy toolkits really boost the publicity of libraries. National Library of China applied Standard Operating Procedure（SOP） advocacy toolkit in promotion of Digital Library Promotion Program. By analyzing the practice of National Library of China,this paper raises some general rules of SOP in the application of library advocacy toolkit.