基于亲景度的九江国际入境旅游市场分析

The Research of International Tourism Markets of Jiujiang Based on Preference Scale

亲景度是衡量游客对目的地偏好的指标。文章用大量数据,介绍2005-2014年九江国际入境旅游概况,并计算13个主要客源国对九江的亲景度,分析亲景度差异的原因,在此基础上提出九江市场营销策略。文章认为,英国、法国、德国、美国是九江最重要的客源国,应充分重视。

Preference scale reflects how tourists preference for tourism destinations. The article uses a large number of data, and introduces the general situation of Jiujiang international inbound tourism in 2005-2014, and calculates the preference scales of the 13 major tourist source countries to Jiujiang, then analyzes the causes why the preference scales are difference, finally, puts forward some proposals of marketing. The article thinks that the most important countries of Jiujiang＇s international tourism are the United Kingdom, France, Germany,USA, which should be taken seriously.