摘要
第三方支付平台的出现解决了网上交易中支付安全的问题,使得网上交易飞速发展。但是在网上交易中买方卖方纠纷不断出现,其根本原因是信用问题。文章首先梳理了网上交易信用问题的相关研究和理论基础,然后以实际交易流程为基础,建立买卖双方的不对称信息动态博弈模型,并利用逆向递推法求解模型得出结论,最后给出提高网上交易信用的策略。
The emergence of the third party payment platform has solved the problem of payment security in online transactions, so online trading has developed rapidly. But more and more credit problems occur in online transactions and disputes arise between the buyer and the seller. The Credit problem is one of the important reasons. Firstly, this paper reviews the relevant research and theoretical basis of credit problems of online transaction, and then establishes a dynamic game model of asymmetric information between buyers and sellers based on the actual transaction process, and solves the model by using the backward recursive method. Finally, the paper gives the strategy to improve the credit of online transaction.
出处
《价值工程》
2016年第32期104-106,共3页
Value Engineering
关键词
动态博弈
信用问题
策略
dynamic game
credit problem
strategy
