弹幕的传播效果及其影响研究

Research of barrage's communication effect and its influence based on carnival theory

弹幕是基于互联网技术支持而对视频文本进行的再创作,其给受众营造了一场以弹幕视频为场域的狂欢盛宴。通过参与式观察和内容分析方法,文章在梳理已有研究的基础上结合弹幕的发展现状对其进行了重新定义,同时以巴赫金提出的狂欢理论为研究视角评析了弹幕引起狂欢的机制和效果;旨在以狂欢理论为框架剖析弹幕满足受众追求自由平等对话与自我身份认同的使用价值并探讨弹幕的语言不规范与吐槽功能等可能会导致的娱乐至死及其目前用户小众化特点的局限性。

Barrage derives from a second creation of video text under the Internet technical support. Taking barrage video as its field, barrage constructs a carnival for audiences of barrage video. Methods of participant observation and content analysis are used. Combining its informed researches with its state quo, this paper gives a redefinition of barrage. Based on the theory of carnival put forward by Bakhtin, construction mechanism and effects of the carnival constructed by barrage in barrage video are analyzed and evaluated. Regarding the theory of carnival as the frame, this paper aims to do analysis of barrage＇ s use value such as satisfying of audiences＇ seeking on free and equal participant or on self-identified and to probe deeply into the possible result that amuses to death leaded by barrage and limitation of barrage users＇ characteristics of small mass.