探析四川农产品地理标志与“互联网+农业”的融合发展效益

Analysis on the Integrated Development Effect of Geographical Indication on Agricultural Product and “Internet+agriculture” in Sichuan

四川作为农业大省,地理标志产品大省,农产品地理标志的发展已成为四川省富民惠民、拉动县区经济、助推企业发展、开发对外交流、融合国际经济的法宝。新常态下,顺应新思潮,抓紧新机会,"互联网+农业"已经开创了生态智农的农业发展新局面。针对农产品地理标志采用智农发展模式是一次全新的挑战,两种农业新模式的结合必定带来农产品发展的质变飞跃,在保障四川农产品地理标志在现行发展模式与保护机制的稳定发展前提下,加大激发经济效益潜能力度,带动区域经济与区域交流的蓬勃发展。

As a big province with agriculture and geographical indication products, the geographical indication of agricultural products has become a good means to benefit its people, drive regional economy, promote enterprise development, explore foreign exchanges in Sichuan. Under the background of New Normal, the ＂internet＋agriculture＂has created a new development situation for ecologically intelligent agriculture. The adoption of intelligent agricultural mode for the geographical indication on agricultural product is a brand-new challenge. And the combination of two agricultural modes is sure to bring qualitative change for agricultural product development, which will increasingly stimulate the potential of economic benefits and drive the development of regional economy and communication with the prerequisite of ensuring the sound development of geographical indication on agricultural product in Sichuan under the current development mode and protection mechanism.