辽南沿海区域对商务英语人才的需求和培养模式研究

商务英语人才的培养模式应当考虑到地域性的人才需求因素。辽南沿海区域由于其特殊的地理位置及产业结构,对商务英语人才的需求状况自然也有其特殊性。通过对该地区商务英语人才市场需求情况的调查,讨论分析了该区域对商务英语人才的需求现状,并结合国家制定的培养标准提出了顺应市场需求的商务英语人才培养模式。

The Business English BA Program should take the regional demand factors for the business English professionals into consideration. Due to the special geographical location and industrial structure, South Liaoning coastal areas have the particular demand for the business English professionals. The study investigates the market demand for the business English professionals in the areas, through which analyzes the current situation and proposes the market-driven cultivation patterns of business English professionals considering the National Standards of Teaching Quality for Undergraduate Business English Majors.