赣鄱生态水产品包装设计策略研究

Research on Packaging Design Strategy of Ecological Aquatic Products in Ganpo

结合赣鄱地域特点,分析了鄱阳湖水产品的国内市场现状和鄱阳湖水产品市场前景及其VI设计的意义,根据科学合理且富有艺术品位的包装设计理念,提出了关于鄱阳湖水产品VI设计的设计策略,以此来宣传鄱阳湖独具特色的水产品,打造赣鄱生态品牌,增加其市场竞争力,提高环鄱阳湖生态经济区的整体实力。

This paper combined the geographical features of Ganpo, analyzed the current situation of the domestic market about the Poyang Lake＇s aquatic products and the meaning of the VI design. According to the packaging idea that contained scientific, reasonable and art taste, we presented the strategies of VI design about the Poyang Lake＇s aquatic products. We hoped to publicize the unique aquatic products of Poyang Lake, build eco--brand of Ganpo, and increase productive efficiency, aiming to improve the overall strength of Poyang Lake Ecological Economic Zone.