智慧旅游电子商务竞争力提升研究——以河南省为例

Research on Enhanced Competivity of Wisdom Tourism Electronic Business in Henan Province

近年来,智慧旅游相关技术不断发展完善,为旅游电子商务带来了新的发展契机,通过将智慧旅游与旅游电子商务结合已经成为各地政府发展旅游业的新途径。河南省政府十分重视智慧旅游电子商务的发展,但在发展中仍存在中小企业建站难、市场定位缺乏特色、专业人才缺乏等问题。本文经研究认为,可通过政府与相关旅游企业共同合作,从扶持中小旅游企业发展、创新智慧旅游网站建设、加大专业人才培训等方面入手,提升河南省智慧旅游电子商务竞争力,促进河南省旅游业发展。

In recent years, the technology related to wisdom tourism has been continuously developed and improved, which has brought tourism e -commerce a new development opportunity. It has become a new development direction in tourism that government combines the wisdom tourism to tourism e - commerce, which contributes to enhance competivi- ty. Heuan provincial government attaches great importance to the development of wisdom tourism e - commerce, but there are still some issues in its development process such as the difficulty for small and medium enterprises website es- tablishment, lack of characteristics in the market positioning and the lack of professionals. Henan provincial government and related tourism businesses need to： help small and medium tourism enterprises, innovative wisdom tourism website construction, increase professional training, enhance the competivity of Henan wisdom tourism e - commerce, and pro- mote the development of wisdom tourism in Henan Province.