从民族文化定位谈化妆品陶瓷容器设计

Discussion On the Packaging Design of Cosmetic Ceramic Containers From National Cultural Orientation

中国古代即已广泛采用陶瓷作为化妆品容器包装,将陶瓷文化融入化妆品容器包装设计是确立产品民族文化定位的重要举措,与其他材质相比具有鲜明的特点,设计者应从民族文化定位为出发点,采取相应的策略,从而实现陶瓷文化与化妆品产品的完美融合。

In ancient China, the ceramics were widely used as a cosmetic container packaging. It is an important measure to establish the product national cultural positioning for integrating the ceramic culture into the design of cosmetic container packaging. Compared with other materials, ceramics have distinct characteristics, designers should take the corresponding strategy to achieve the perfect integration of ceramic culture and cosmetic products from the starting point of national cultural orientation.