我国高星级酒店收益管理绩效影响因素的实证研究

An Empirical Research on China's High-star Hotel Revenue Management Performance Influencing Factors

对当今的酒店业来说,收益管理不仅是一种新兴的管理理念,更是可以为酒店带来良好收益的技术手段。在当前酒店行业产能过剩与竞争加剧双重挑战的大背景下,收益管理逐渐成为国内酒店尤其是高星级酒店的关注热点。本文在检索近30年来国内外相关学术文献的基础上,梳理总结了酒店收益管理绩效的影响因素并构建概念模型,运用结构方程模型进行检验并修正,得出如下结论:(1)酒店质量属性包含的酒店规模、星级等级、业主类型和管理公司类型对酒店收益管理绩效无显著影响;(2)技术决策行为因素中的定价类因素与非定价类因素均对绩效有显著正向影响,以定价类因素的影响最为强烈;(3)组织决策行为因素包含的组织支持、管理者素质、考核激励和收益管理培训对绩效的正向影响显著;(4)组织决策行为因素对技术决策行为因素具有显著正向影响。

Revenue management,which is not only a new management concept but also a technical mean which may bring great incomes for hotels,is gradually becoming a new focus in China＇s hotel industry,and especially focused by the high-star hotel during the time when the hotels suffer overcapacity and intensifying competition. Based on an adequate review of the related foreign and Chinese literatures during the past 30 years, the paper summarized the factors influencing the performance of hotel revenue management,built a conceptual model,and verified and modified it by using the structural equation model. The conclusions are： that the hotel quality attributes containing location,size,star rating,owner type and management company type show no significant effect on hotel revenue management performance; that the pricing and non-pricing tools in the technology decision behavioral factors group have significant positive impact on it while the impact of pricing tools is stronger; that the organizational decision behavioral factors including organization support,quality of managers,assessment incentive and related training had significantly positive impact on it; and that the organizational drivers have significant impact on the technological ones.