新常态化建制市乡镇村街旅游业发展思考

Thinking on the Development of the Tourism Industry of the Village Street in the City under the New Normal

新常态化下中国已经进入大众旅游新时代。文章首先分析大众旅游新时代的两大特征,接着从认识旅游经济发展理性逻辑的本源性,揭示出建制市乡镇村街旅游业发展的方向;在此基础上,提出从"六必"(必行、必吃、必住、必游、必购、必娱)系统工程出发,提高建制市乡镇村街旅游业运行能级水平。

China has entered a new era of mass tourism under the new normal. This article first analyzes the two characteristics of the new era of mass tourism, then reveals the development of city construction of Township Village Street Tourism direction from the original understanding of the tourism economic development of the rational logic. On this basis, it put forward to improve Township Village Street tourism operation level from the system engineering of ＂six demand ＂（walking, tasting, residing, traveling, purchasing and entertaining）.