智慧旅游企业的信息化服务质量评价——以中华恐龙园为例

Evaluation on Information Service Quality of Intelligent Tourism:Taking Chinese Dinosaur Park as an Example

为了评价智慧旅游企业的信息化服务质量水平,以中华恐龙园为实例,构建一个指标体系,通过AHP确定各指标权重,运用模糊数学综合评价法对其质量水平进行评价。研究发现,游客对中华恐龙园信息化服务质量整体评价比较高,且有较多因素对中华恐龙园信息化服务质量产生非常重要的影响,这要求智慧旅游企业从提升品牌、促进服务升级、提高服务能力等方面来改善其对客的信息化服务质量。

In order to evaluate the information service of the wit tourism enterprise taking the China Dinosaur Park as an example it is to construct an evaluation index system of service quality of intelligent tourism enterprises and using AHP determining the weight of index and fuzzy comprehensive evaluation way to survey the online service, touring work and emergency solution. It requires the wit tourism industries that are to raise their brands, to urge service capacity and to improve the information service quality.