供给侧改革背景下全域旅游中的“增量”问题探讨——以江苏省泰州市乡村旅游发展为例

Exploration of Increment in Global Tourism from Perspective of Supply Side Reform——Taking Rural Tourism Development in Taizhou of Jiangsu for Example

全域旅游从某种意义上说也是旅游空间的拓展。这种拓展必然带来旅游供给的增量。在供给侧改革的思想指导下,解决好全域旅游中的"增量"与"减量"的矛盾,重点要解决三大问题。一是加快区域资源的整合化发展,增大阈限,实现景点模式向全域模式、专项布局向融合布局、独立规划向合一规划的转换;二是建构旅游的新型化体系,增加覆盖,以"旅游+"提高互动率,以"互联网+"提高覆盖率,以"全员+"提高参与率;三是满足游客的全程化需要,增强配套,增加旅游公共设施、旅游指引标识及旅游游购品供给。

The global tourism is an expansion of tourism space in some sense,which is bound to cause the tourism supply increment. According to the guidance of supply side reform,how to solve three vital problems is an essential way to cope with the conflict between increment and decrement of the global tourism. To be specific,it is necessary to accelerate the integrated development of regional resources,expand the scope of fields to realize three changes： from the scenic spot pattern to the globe mode,from the special layout to the integration layout,and from independent planning to overall planning. Besides,the other efficient way to increase coverage,including ＂ travel＋ ＂ interactive rate, ＂ Internet ＋ ＂ coverage rate and full participation rate,is to construct new type of tourism system. Moreover,to meet the demands of tourists plays a vital role during their travel,which refers to improve public facilities,increase signs and provide abundant souvenirs at tourist attractions.