电子媒介时代文学的“消费”问题

Literary Consumption in the Era of Electronic Media

电子媒介时代文学消费呈现出新的特征:消费的技术化、符号化和娱乐化。电子媒介时代文学消费与其生产形成同构呼应的关系,这种关系表现为图像生产与全媒介出版、生产的媒介化与消费的同步化、生产的偶像化与消费的粉丝化、生产的市场化与消费的娱乐化。电子媒介时代文学生产的典型形态就是网络文学的影视改编,网络文学为影视提供了影视脚本,影视又在一定程度上扩大了网络文学的覆盖范围。从文学发展的历史来看,电子媒介时代的文学消费有着其合理性。

Literary consumption in the era of electronic media is characterized by technological, symbolic and entertaining inclinations. Literary consumption and literary production are mutually reactive, and this mutual reaction has been reflected by the synchronization of image production and omnimedia publishing, the medialization and literary consumption, the idolization of literary production and fans-based consumption, and the marketization of literary production as entertainment. The typical mode of literary production in the era of electronic media is the film adaptation of internet literature. Internet literature provides scripts for films and TV series, and, on films and TV programs help to spread Internet literature to some extent. When set in literary history, literary consumption in the era of electronic media has reason of its own.