我国体育产业由“单一”到“多元”发展:一个新传媒视域的解读

China's Sports Industry from " Single" to " Multiple" Development: An Interpretation of the Horizon of New Media

随着国务院"46号文件"的出台以及当今"互联网+"、大数据时代的到来及快速发展,中国的体育产业迎来了发展的黄金时期。本文基于传媒视角,综合分析当前体育传统媒体与新兴媒体的发展,认为中国体育产业在传媒领域:多渠道、高效率、有偿化等发展模式逐渐成为趋势,以享受体育服务的消费者为本,提供更好的服务是当前体育产业发展的重要问题,体育的多元化发展,将是一种必然。

With the State Council ＂ Document No. 46＂ and the introduction of the ＂ Internet plus＂, the era of big data and the rapid development of China sports industry ushered in the golden age of development. In this pa- per, based on the media perspective, comprehensive analysis of the current development of sports of traditional media and new media, think Chinese sports industry in the field of media： multi channel, high efficiency, paid de- velopment model has become a trend, in order to enjoy sports service for the customers, provide better service is an important issue of the development of the sports industry, the diversified development of sports that will be an inevi- table.