居民对F1中国大奖赛社会影响的感知及态度调查

Awareness and Attitude of the Residents toward the Social Influence of F1 Chinese Grand Prix

以F1中国大奖赛为研究对象,运用问卷调查法、方差分析法、聚类分析法等方法对居民对赛事的社会影响感知及态度进行了分析。研究结果表明:赛事举办区域居民与非举办区域居民对F1中国大奖赛的社会影响的感知与态度存在显著性差异;根据对F1中国大奖赛社会影响感知与态度的不同可以将举办区域的居民分为消极愤怒者、中立无影响者和积极支持者3个群组;影响居民对F1中国大奖赛社会影响的感知与态度的因素包括年龄、学历、家庭人均年收入、对赛事项目的兴趣程度、对赛事行业的依赖程度和对赛事的关注程度等。

With F1 Chinese Grand Prix as the subject and using the methods of questionnaire, variance analysis and clustering analysis, the article makes a thorough study of the awareness and attitude of the residents toward the social influence of F1 Grand Prin. The result shows that there is a significant difference between the awareness and attitude of the residents living in hosting area and those of the residents living in non-hosting area toward the social influence of Fl Chines Grand Prix. According to their different awareness and attitude, people living in hosting area can be divided into three groups of negative angry persons, non-influential neutrals and active supporters. The factors affecting residents＇ awareness and attitude toward the social influence of F1 Chinese Grand Prix include age, educational background, annual per capita income of the family, interest degree toward the event, industrial reliance degree to the event, attention degree toward the event, etc.