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博弈论视角下的产品质量与监管问题研究

Research on Product Quality and Supervision from the Perspective of Game Theory
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摘要 建立博弈论模型,将厂商和消费者作为博弈参与者,分别利用有限次性博弈、无限重复博弈,分析流动摊贩与大商场提供产品时的决策选择,得到影响产品质量相关因素,建议消费者应常去大商场购买商品。改善博弈模型,提出对策建议,以改进产品市场的质量问题。 This paper establishes the game theory model. The manufacturers and consumers are taken as the players of the game. The finite game and infinite game are used to analyze the decision selection of the products provided by the mobile vendors and large stores. The relevant factors that affect the quality of products are obtained. It is recommended that consumers should go shopping malls to buy goods. The game model is improved to put forward countermeasures and suggestions to improve the quality of the product market.
作者 石一博 SHI Yi-bo(Business School of Northwest Normal University, Lanzhou 730070, Chin)
出处 《价值工程》 2016年第28期16-18,共3页 Value Engineering
关键词 产品质量 博弈论 监管 product quality game theory supervise
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