马斯洛需求理论视角下的海底捞服务创意研究

Study on the Service Creativity of Haidilao under the View of Maslow's Hierarchy of Needs

2009年,海底捞成为哈佛商学院的中文版成功商业案例,备受商界推崇。"中国制造"不应该单指产品,也包含了服务,海底捞最好地诠释了服务创意给餐饮行业带来的市场渴望度,也给奉行服务创意的海底捞带来了忠诚客户、丰厚利润。海底捞服务创意凭借企业为员工、员工为顾客的服务创意产生的竞争优势,成为文化旅游服务创意方面可持续发展的成功典范,为有效提高企业经济和社会效益的稳定增长,提供了有益的借鉴作用。

Haidilao became successful Chinese business case of Harvard Business School in 2009 and was highly respected in the business world. ＂Made in China＂ should refer not only product but also service. Haidilao best elaborates that service creativity brought market desire for the catering industry as well as faithful customer and rich profits for Haidilao. The competitive advantage based on Haidilao service creativity both in enterprises as employees for enterprises becomes the sustainable development case in cultural tourism service innovation. It provides a useful reference to improve the steady growth of economic and social benefits of enterprises effectively.