摘要
基于乡村旅游服务质量的内涵,初步构建了3个方面共12个指标的乡村旅游服务质量评价指标体系,并运用层次分析法(AHP)确定了指标体系的权重,进而利用模糊综合评价法(FCE)测算出武汉市大余湾乡村旅游的核心服务质量、基本服务质量、辅助服务质量3个层面最终评价结果,具体评析了大余湾乡村旅游服务质量状况,并提出了提高乡村旅游服务质量,促进景区快速发展的针对性建议。
Based on the connotation of rural tourism service quality, the evaluation index system of rural tourism service was constructed inclu-ding 12 indexes and 3 aspects.The weight of index system was determined by using AHP method, the core service quality, basic service quali-ty and ancillary service quality of Dayuwan rural tourism in Wuhan City was measured with FCE method, the service quality of Dayuwan rural tourism was analyzed, and corresponding suggestions for improving rural tourism service quality and promoting rapid development of scenic spots were proposed.
出处
《安徽农业科学》
CAS
2016年第27期179-183,186,共6页
Journal of Anhui Agricultural Sciences
基金
湖北省教育厅人文社会科学研究一般项目(15G012)
关键词
乡村旅游服务质量
指标评价体系
层次分析法
模糊综合评价法
Rural tourism service quality
Evaluation index system
Analytic hierarchy process
Fuzzy comprehensive evaluation
