青年售货员性别意识构成及影响因素分析——以百货业调查数据为例

The Constitution of Gender Awareness and Its Influencing Factors in Department Store

以上海、北京的百货业售货员的调查数据为基础,通过因子分析法和多元回归分析探究青年售货员的性别意识构成及其影响因素。回归分析结果表明,性别、婚姻状况、户籍、文化程度、社会网络对社会性别意识有显著影响,不同的社会网络对性别意识有不同影响。研究还发现,参加化妆培训和礼仪培训能促进性别意识现代化;销售技巧培训会削弱性别意识。

In this paper, the data is based on the survey on department store salesmen in Shanghai and Beijing. The paper explores the constituent parts of gender awareness and its influencing factors by factor analysis and multiple regression analysis. The result of the regression analysis showed that gender, marital status, residence, education level and social networks all have a significant impact on gender awareness, and different social networks have different effects on gender awareness. The study also found that the participation in make - up training and etiquette training helps enhance the modem gender awareness of employees but sales skills training weakens the modem gender awareness.