摘要
创意是指"构思"或"意念创造"。在标志设计中,创意是在"标志"这个母体中诞生的,是标志赋予了"创意"以生命力。标志设计创意是一种高智慧的脑力创造性思维活动,在标志创意设计创意过程中创意者需要具备独到的思维习惯和思维方法,以提高创意过程中的想象力和创造力。因此,研究标志设计中创意思维的基本类型和方法就显的尤为重要。
＂Creativity＂ means ＂idea＂ or ＂idea creation＂. In logo design, creativity is from the ＂logo＂, it is a logo that makes ＂creative＂ to vitality. Logo design creativity is a kind of intelligent mental creative activity, it needs to have unique thinking habits and thinking methods in order to improve the imagination and creativity in the creative process of creative design. Therefore, it is very important to study the basic types and methods of creative thinking in logo design.
出处
《价值工程》
2016年第29期252-253,共2页
Value Engineering
基金
江苏高校哲学社会科学基金资助项目"两汉文化底蕴下的徐州城市视觉形象塑造研究"(2016SJD760068)
关键词
标志设计
创意
思维类型
思维方法
logo design
creativity
thinking type
thinking method
