试论平面设计中标志设计发展的审美趋势

Discussion on Aesthetic Tendency of the Development of Logo Design in Graphic Design

标志设计作为视觉传达设计中的一种符号现象,有着沟通人与文化、信息的作用。标志设计不仅是实用物的设计,也是一种图形艺术的设计。它与其它图形艺术表现手段既有相同之处,又有自己的艺术规律。同时,标志设计也是图形符号极为精简的表现手法。因此,现代标志设计审美观点的变化和发展趋势能够体现平面设计发展的一般规律。

Logo design,as a symbol in the visual communication design, plays the role of communicating with people and culture,and information.The design of the logo design is not only a design of practical objects,is also a kind of graphic arts design.It has common with other graphic arts performance means and has its own law of art.At the same time,the logo design is an extremely compact expression of graphic symbol.Therefore,the change and development trend of modern logo design aesthetic can reflect the general rule of the development of graphic design.