基于农村零售市场的城山超市营销策略研究

Research on Mountain City Supermarket Marketing Strategy based on the Rural Retail Market

随着我国经济的转型以及国家对新农村的大力建设,老百姓的生活水平逐渐发生变化,目前在农村大型超市盈利较好的还比较少,因此带来巨大的潜在需求。文章以农村市场为背景,分析城山超市市场环境,通过问卷调查以及实地调研再结合促销策略理论研究,分析城山超市的促销现状,得出超市促销的问题所在,针对城山超市的促销问题提出相应的策略予以解决。

Along with the transformation of our country's economy as well as the new rural construction,the living standard of people gradually changes.At present,most of large supermarkets in the rural areas get little benefit,which means there are great potential demand.The paper analyzes mountain city supermarketenvironment based on the background of the rural market,and researches through questionnaire and on-the-spot investigation combining promotion strategy theory,analyzes the present situation of mountain city supermarket sales promotion of supermarket to find out sales promotion problemsas well as puts forward the corresponding strategies.