高校图书馆微信在阅读推广中的实践初探

Discussion on the Practice of We Chat in the Reading Promotion of University Library

从高校图书馆微信在阅读推广方面的优势出发,调查了"985"高校图书馆微信在阅读推广实践中存在的问题,并以西安理工大学图书馆微信平台为基础,从实践的角度探讨了微信阅读推广的方式和方法,提出经营高校图书馆微信,需要不断优化内部核心和拓宽外部条件。

This paper starts from the advantages of WeChat in University Library in the reading promotion andinvestigates the problems existing in the practice of reading promoting in WeChat of “ 985 ” Project UniversityLibrary. Based on WeChat in Xi7an University of Technology Library, this paper discusses the ways and methods inthe reading promotion of WeChat from the angle of practice. In the end, the paper puts forward that WeChat needsto continuously optimize the internal core and broaden the external conditions.