生鲜农产品电子商务发展研究——以广西为例

A Research on the E- commerce Development of Fresh Agricultural Products——a Case Study in Guangxi

生鲜农产品电子商务发展迅速,但由于生鲜产品本身的特性和消费者传统的消费习惯,以及冷链物流配套不完善等,给生鲜电商发展带来很多问题。文中以广西为例,分析广西当前生鲜农产品电子商务的发展现状,遇到的问题,并提出发展广西生鲜农产品电商的建议。

The e- commerce development of fresh agricultural products is very prosperous in China now. However,due to the specific characteristics of these products,the tradition of the consumption habits,and the imperfection of cold- train logistics in China,e- commerce companies have encountered many problems in operation. Therefore,this paper aims to,firstly,analyze the current situation of the development,to discuss the problems facing by the e- commerce companies,and then propose some suggestions for the further development of the fresh agricultural products in Guangxi.