我国跑步APP发展的现状及对策研究

Current Development and Countermeasures of APP for Running in China

随着全民健身的发展和新媒体平台的应用,"跑步社交"已成为人们生活的重要组成部分。基于新媒体技术下跑步APP快速发展的现状,分析了跑步APP存在的问题:数据精确度尚待提高;界面不够友好,兼容性亟待提高;信息繁杂,传播价值不高;同质化严重,盈利模式单一;来自智能手环的挑战。并提出了对策:进行技术创新,寻求突破;基于用户需求,优化用户体验;采用多元化的推广策略;多渠道实现商业变现,以期为我国跑步APP的发展提供有价值的参考。

With the development of the public sport and application of the new media, the social interaction with running has become an important part of people＇s life. Based on current development of the APP for running with new media technologies, the paper analyses the problems of the APP for running, such as inaccurate data, unfriendly interface, unsatisfying compatibility, complex information with low transmit value, monotonous profiting model and challenge from intelligent bracelet. The paper proposes to realize technological renovation, improve the clients experience based on the need of the clients, adopt various promotion strategy and make profits through different channels, so as to provide valuable references for the development of the APP for running.