我国马拉松赛事的微博传播研究——以广州马拉松和厦门马拉松微博传播为例

Micro-blog Communication of Marathon Events in China

分析我国马拉松赛事的微博传播现状和特点,并以广州马拉松和厦门马拉松赛为例,对其官方微博的发布时间、微博数量、微博内容和语言风格进行比较,进而探究我国马拉松赛事在微博传播中的应用。结果表明,微博平台具有传统媒体平台无可比拟的优势,但如今的马拉松赛事在微博传播方面并没有完全发挥微博的传播价值。

The paper analyses the current micro-blog communication and its features of the marathon events in China and compares the posted time, number, content and language style of the official micro-blogs with Guangzhou Marathon and Xiamen Marathon as examples and discusses the application of the micro-blogs in the marathon events in China. The research findings show that the miero-blog has advantages that the traditional media platforms don＇t have but the current miero-blog has not fully exert its function in the publicity of the marathon events.