健康传播与电视健康节目略论

Health Publicity and Health-keeping TV Program

对健康传播的概念与现状进行研究,并对电视健康节目的界定类型与发展进行述评,并在此基础上从两个方面对健康传播与电视健康节目的互动状况进行了评价:健康传播研究给予电视健康节目扎实的理论支撑;电视健康节目向受众传播健康信息。

The paper analyses the health-keeping TV program in the context of health publicity and provided theoretical basis for the health-keeping TV program. The paper researches the concept and the current situation of the health publicity, discusses the category and developemnt of the health-keeping TV programs and comments on the interaction between the health publicity and health-keeping TV programs. The health publicity researches provide theoretical support to the health-keeping TV program while the health-keeping TV programs spread information about healh-keeping to the audience.