我国入境旅游市场竞争态及其转移分析

The analysis of the market competitive state and its transference of the entry tourism

提出旅游业市场竞争态及其转移模型。该模型不仅可以定量分析、对比旅游市场的现实竞争态特征 ,而且可以揭示每一市场竞争态的转移是遵循“瘦狗市场→幼童市场→明星市场→现金牛市场”的循环过程。在此基础上 ,可以进行市场研究 ,确定本地区在旅游市场中的地位 ,明确现在和未来市场竞争的优势和劣势 ,为地区旅游业发展规划提供参考依据。应用这一模型 ,对我国近年入境旅游客流量 ,在 L otus1 ,2 ,3( 5 .0 )软件上进行数据处理 。

The market competitive state and its transference are proposed in the tourism system. This model can be used not only to analyze quantitatively the realistic competitive features in the market and make quantitative comparison and classification about different markets of the same system, but also to reveal the fact that every market competitive state is constantly changing. By using this model, the statistics data of foreign tourists in recent years can be processed with 'Lotus 1,2,3(5.0)' to establish the competitive state and its transference of the tourism source markets.