“文化+”潮涌齐鲁——聚焦第六届山东文化产业博览交易会

"CULTURE +" WAVE IN SHANDONG

近年来,山东省文化企业生产技术和营销模式不断创新,催生培育了创意设计、数字文化服务、移动多媒体、动漫游戏、网络文化等新兴文化业态。在这些新兴业态中,"文化+"蓄势发力,在转型升级、融合发展方面探索出新路子,成为文化产业新的增长点。

In recent years,the continuous innovation of production technology and marketing mode of Shandong cultural enterprises created and cultivated tne emerging cultural formats,sucn as creative design,digital cultural service,mobile multimedia,cartoon games,network culture and so on.Among these emerging formats, 'Culture +' explored new ways in the aspects of transformation and upgrading and integrative development and became the new growth point of cultural industry.At this fair, 'Culture +' ran through almost all the exhibition areas and fully revealed the new products,new technology and new business formats endowed by culture.In all,there were 173 exhibition enterprises related to cultural technology and the exhibition content of all the exhibition areas related to new products,new technology and new equipment accounted for as high as 60 percent.Many emerging cultural products appeared and displayed the transboundary results of 'Culture +'.