好客山东:山东人的文化印象

FRIENDLY SHANDONG:THE CULTURAL IMPRESSION OF SHANDONG PEOPLE

自2007年山东省旅游局创意性地推出＂好客山东＂旅游品牌形象以来,山东人热情好客的特质就成为了山东旅游文化最响亮的品牌。山东既是文化大省,同样也是旅游大省,在历史文化资源储备、产业发展基础、地域文化特色等方面都具有得天独厚的条件和优势。近年来,山东着力改善旅游环境,完善旅游设施,营造文明旅游、文明待客的氛围,在提高旅游服务质量上下功夫。＂好客山东＂旅游文化品质的提升,在无形中突出了齐鲁元素,彰显了独属于山东的文化特色。

As a great cultural province and also a great tourist province,Shandong has unique conditions and advantages in the aspects of historical cultural resource preservation,industry development basis and regional culture characteristics.The promotion of tourist culture quality of 'Friendly Shandong' virtually highlighted Qjlu elements and revealed the unique cultural characteristics of Shandong. 'Friendly Shandong' Culture and Tourism Integrative Exhibition Area was one of the most popular areas at the SDCIF.Within the exhibition area,large colorful pictures,dynamic videos,artistic performance and so on were adopted to show the public the connotation and characteristics of the brand of the top ten cultural tourist destinations.The opening of SDCIF reinvested 'Friendly Shandong' much more cultural image.The mutual effect and mutual blending between culture and tourism will form a new 'Shandong Image' and attract more visitors to this vast and beautiful land to understand the extensive and profound Qilu charm.