摘要
随着社会的发展与科学技术的日新月异,传统科学传播模式已难以适应新媒体时代的需求。作为即时通讯工具用户排名前三的社会化媒体——微信媒介,可以尝试在新媒体环境下发挥自身优势助益科学传播,即通过"以科普微信公众号为核心、以朋友圈与微信群为两翼的全方位互动辐射"模式,为新媒体环境下科学传播新模式的探索提供有益的参考。
With the social development and ever-increasing scientific and technological progress,The traditional science communication model finds it difficult to meet the needs of the new era. It is found that there are many problems existing in this regard. WeChat(an instant message use)r which is ranked among one of the top three social networks,can try to find room for playing their own advantages. It is deduced that such model is conducive to science communication in the new media environment. Specifically,it views science popularization public account as the core channel,and takes friend circles and we chat groups as the 2 full-fledged wings,it is believed that such full-coverage and interactive model will offer some references for science popularization model in the context of new media.
出处
《科普研究》
北大核心
2016年第5期10-16,97,共7页
Studies on Science Popularization
基金
安徽省教育厅2014年度人文社科研究基地重点项目"基于新媒介交流方式的中国当代宗教文化传播专题研究"(sk2014A128)阶段性成果
安徽省教育厅2012年度人文社科重点研究基地招标项目"新媒体语境下我国科学传播的公众参与模式研究"(sk2012B564)阶段性成果
关键词
新媒体
科学传播
微信媒介模式
science communication in the context of new media
WeChat model