新媒体环境下“微信”科学传播模式探析

An Analysis of Science Communication Model with “WeChat” under the Context of New Media

随着社会的发展与科学技术的日新月异,传统科学传播模式已难以适应新媒体时代的需求。作为即时通讯工具用户排名前三的社会化媒体——微信媒介,可以尝试在新媒体环境下发挥自身优势助益科学传播,即通过"以科普微信公众号为核心、以朋友圈与微信群为两翼的全方位互动辐射"模式,为新媒体环境下科学传播新模式的探索提供有益的参考。

With the social development and ever-increasing scientific and technological progress,The traditional science communication model finds it difficult to meet the needs of the new era. It is found that there are many problems existing in this regard. WeChat(an instant message use)r which is ranked among one of the top three social networks,can try to find room for playing their own advantages. It is deduced that such model is conducive to science communication in the new media environment. Specifically,it views science popularization public account as the core channel,and takes friend circles and we chat groups as the 2 full-fledged wings,it is believed that such full-coverage and interactive model will offer some references for science popularization model in the context of new media.