基于创新扩散理论的科普作家群体特征解读——以我国中西部省份数据为例

An Interpretation of Science Writers' Characteristics Based on the Data Gathered from the Central and Western Provinces by Innovation Diffusion Theory

科普作家群体是科学传播的重要力量,在我国所受关注度却长期偏低。借助创新扩散理论的"早期采纳者"概念分析了科普作家的社会特征和气质特征;并借此对有关我国科普作家群体的调研数据进行了解析,发现我国科普作家群体的社会特征中,学历、科学知识储备、文化素养,以及气质特征均呈现正面的、积极的信息;而社会特征中的科技信息获取渠道与能力、传播渠道与技能,以及社会经济地位这几个方面呈现负面信息。本研究还对弱项特征的成因和改善思路进行了讨论。

Science writers play an important part in science communication,whereas with less attention placing on them. The current study aims to analyze the science writers' social characteristics and temperament characteristics through the'Early Adopters'concept of Diffusion of Innovation Theory, and then interprets the science writers' research data. This study finds that all of the educational background,scientific knowledge and cognition,culture literacy among the science writers' social characteristics as well as their temperament characteristics show positive effects,whereas,all of their pathway and capability of information acquisition,communication channel and skill, as well as their socioeconomic status display negative roles.Furthermore,the current study discusses the underlying causes and solutions of the weak characteristics.