幼儿科学图书出版现状与发展方向——基于3～6岁童书畅销榜的分析

Status and Future of Preschool Children's Science Books:An Analysis of On-line Stores' 3～6 Years Children Best-selling Book List

幼儿科学图书是幼儿家长图书消费中的重要组成部分,它承载着社会、家庭对幼儿发展的期望,同时也发挥着促进幼儿科学认知发展的重要任务。通过对当当、京东、亚马逊三大图书网络销售平台最近三年3~6岁童书销售排行榜前20位图书进行统计,对上榜的全部16套（册）幼儿科学图书的相关出版信息和内容信息进行分析发现：幼儿科学图书在畅销书中占比较低;国产幼儿科学图书品类较少,存在同质化倾向;幼儿科学图书的年龄分段不清晰;科技出版社对幼儿科学图书的关注度及影响力均不足;科学主题分布不均衡等。研究在分析上述现象成因的基础上,对幼儿科学图书出版的方向及未来发展提出了建议。

Science books for preschoolers play a crucial role in children's book market. They are caring about what go beyond the facts and to make the children understand that things are connected. Using an analysis of 3~6 years children books sellinglist from Dang Dang,JD and Amazon China,16 preschool children's science books are identified and analyzed. Findings indicate that science books for preschool children remain low in best-selling books; Domestic science books are often a collection of facts and available in multiple copies; Scientific and technological publishing house are not involved in publishing;Most of the books are less of proper instructional guidance for 3~6 years and not in balance on subjects regarding physical,life,earth and space,engineering and technology. Based on the analysis,the paper puts forward some pratical implications for the further development of those books.