全国地方志微信公众号发展述评

Narrative Comments on Development of Nationwide Local Records Wechat Public Accounts

近年来,微信公众号的发展引人注目。在"互联网+地方志"的发展趋势下,全国很多地方志工作机构顺势而动,创建自己的微信公众号,也取得了可喜的成果。但是,地方志微信公众号总体数量并不多,各地比例不均衡,质量、水平也参差不齐,进一步提升的空间仍然很大。如何完善地方志微信公众号的结构功能、提升运营效果,正成为一个亟待解决的重要问题。

In recent years,the development of Wechat public accounts is simply spectacular. In the trend towards 'Internet + Local Records',many local records instituions over the country started their own Wechat public accounts,and made fascinating achievements. However,the total number of local records Wechat public accounts is not great,the distribution in different places is not balanced,the quality and standards are uneven,and there is still room for futher improvements. How to make perfect the structure and functions of local records Wechat public accounts and improve operational effectiveness is becoming an important issue in urgent need of solutions.