新媒体环境下高校网络舆情管理与引导策略分析

An Analysis on Campus Network Public Opinion Management and Guidance Strategy under the Environment of New Media

当前新媒体已经成为大学生社交和获取信息的主要渠道,新媒体环境下的高校网络舆情工作关系到高校安全稳定,本研究在分析当前高校网络舆情的主要特点和舆情管理与引导工作现状的基础上,从工作理念、工作队伍和工作模式方法等方面对如何做好高校网络舆情工作提出建议。

Nowadays New Media has become an important channel for students to acquire information and communicate with others. The network public opinion on campus influences the stability of higher institutions. This study analyzes the present situation and features of the management and guidance work on network public opinion, and offers some advises to improve this work.