关于新时期中医文化传播的思考:基于一项文化认同差异的研究

Communication of Traditional Chinese Medicine Culture:Based on Research of Cultural Identity Difference

采用问卷调查法和实验法实证研究中医文化认同现状,研究表明,目前社会总体中医文化认同水平不低,但在年龄方面存在显著的群体差异;无论对隐文化或显文化,青年群体的中医文化认同水平均低于中老年群体。另一方面,公众对中医隐文化的认同水平要高于中医显文化。此外,持续性新媒体传播应用能显著提高青年群体的中医文化认同水平。以此为基础探讨了新时期中医文化传播的思路和策略。

To analyze the status quo of Traditional Chinese Medicine（TCM） culture identity by the questionnaire sur- vey and experimental method. The research shows that the overall level of TCM culture identity is not low and there is a significant difference in age. The cultural identity of TCM in the youth group is lower than that in the middle - old age group either about implicit cuhure or explicit. Meanwhile, the implicit cultural identity of TCM is superiority to the explic- it culture in public. Besides, continued application of new media can significantly improve the level of TCM culture identi- ty of young people. The paper also discusses further strategies of TCM culture communication in a new period.