煤炭企业在市场变革中的营销战略创新与实践

Marketing Strategy Innovation and Practice of Coal Enterprise in Market Transformation

当前国内经济增长缓慢,煤炭企业经济效益呈大幅度下滑趋势,多变的经济形势和激烈的市场竞争环境,给诸多煤炭企业带来了严峻的挑战和难得的机遇,在煤炭营销过程中积极创新煤炭营销战略,进行大客户营销、价格机制营销、产品组合营销、质量品牌营销、创新服务营销等多种营销模式,不断赢得市场占有率,从而实现逆势创收增效。

Due to slow economy growth in China, coal enterprise＇ s economic benefits have been greatly decreasing. In the face of volatile economic situation and fierce market competition environment, severe challenges and rare opportunities are brought to many coal enterprises. During coal sales process, enterprises should positively create coal marketing strategy, imple- ment key customer marketing, price mechanism marketing, product portfolio marketing, quality＆brand marketing and innovation service marketing ere, to continuously win a higher market share, so as to realize contrarian revenue efficiency.