高职院校品牌专业建设的战略管理研究——以移动互联网应用技术专业建设为例

Study on the Strategic Management of Brand Specialty Construction in Higher Vocational Colleges——The Case of the Construction of Mobile Internet Application Technology Specialty

品牌专业建设对于促进高职发展具有非常重要且深远的意义,其构建需要对专业内部构成要素之间进行有效管理,要掌握外部环境及其动态变化态势,可以视为一项战略管理行为。基于此,以移动互联网应用技术专业构建为例,结合工作实践,把握战略分析、战略选择、战略实施和战略控制四个不同阶段的动态过程,在此过程中要特别关注创新、开放和协同等关键要素。

The construction of brand specialty has very important and far-reaching significance to promote the development of higher vocational colleges. For brand specialty building, it is necessary to effective manage internal professional components, master the external environment and its dynamic change trend, thus, it can be regarded as a strategic management behavior. Based on this, with the construction of mobile Internet application technology specialty as an example, it is necessary to combine with the working practice, grasp four different stages of dynamic process that are the strategic analysis, strategic choice, strategy implementation and strategy control, and in the process of which more attention should be paid to to key elements such as innovation, open and cooperative.