中山市文化旅游现状及发展策略研究

Research on the Current Situation and Development Strategy of Cultural Tourism in Zhongshan City

广东省中山市是拥有850多年历史的国家历史文化名城,域内文化资源丰富,具有较好的文化旅游基础。在当前中山文化旅游开发中,存在文化资源的开发与利用不充分、文化的阐释和解释不够、文化传承被动、文化遗产所有权和文化旅游参与权存在利益冲突等问题,结合中山文化旅游绝大部分中山文化遗产认知程度低、人们更喜欢显性文化和最为关注景区特色等特点,提出了开发历史文化名城景观、促进城市节事的品牌化、发挥生态旅游优势、加强体验旅游产品的设计与营销、发挥信息平台作用等五项发展建议。

Zhongshan city in Guangdong province is a national famous historical and cultural city which enjoys a history of more than 850 years and possesses rich cultural resource and good foundation of cultural tourism. In the current development of cultural tourism in Zhongshan city, there were problems such as the insufficient development and utilization of cultural resource, inadequate cultural interpretation and explanation, passive cultural inheritance and conflict of interest between the ownership of cultural heritages and the participation right of cultural tourism. Combining with characteristics including the low cognition degree of most Zhongshan cultural heritages and people＇s preference on explicit culture and attention on the features of scenic spot, five development suggestions were proposed including developing the landscape of historical and cultural cities, promoting the branding of city festival and special events, giving play to the advantages of ecological tourism, strengthening the design and marketing of experiencing tourism products and displaying the role of information platform.