知识经济背景下的大学体育无形资产研究

Study on Intangible Assets of University Sports Under the Knowledge Economy

在知识经济时代背景下,大学体育无形资产有着巨大的发展潜力和商业价值。文章通过对大学无形资产、体育无形资产以及我国体育资源的梳理分析,发现大学体育无形资产发展中存在的问题,并提出应借鉴国外经验,结合本国本地区的特色,重视大学体育无形资产的开发及利用,使其价值得到充分的展现。

Under the background of knowledge economy era, college sports intangible assets have great development potential and commercial value Through the analysis of university intangible assets, intangible assets of sports and the sports resources of our country, the connotation of college sports intangible assets is extracted. It is found that there are some problems in the development of university sports intangible assets. It concludes that we should learn from foreign experience, combined with the characteristics of the country in the region, pay attention to the development of university sports intangible assets and use make its value to get the full display.