大同市乡村旅游发展的动力机制研究

Research on Datong's Dynamical Mechanism of the Development of Rural Tourism

中国乡村旅游始于20世纪80年代初,大致经历了旅游扶贫、农家乐、农业旅游示范点和乡村旅游四个阶段。目前各地乡村旅游已取得了一些成绩,也积累了不少经验。开展乡村旅游活动能够促进"三农"建设,因此乡村旅游发展引起了政府、业界、学界和社会的广泛关注。分析大同市乡村旅游发展的动力机制,认为需求膨胀、供给拉动、政府驱动与营销促进四个方面的共同作用是实现乡村旅游可持续发展的重要保证,而政府在今后的乡村旅游发展中的主导作用将会进一步增强。

China＇s rural tourism began in the early 1980 s,roughly experienced the tourism poverty alleviation,farmhouse,agricultural tourism demonstration centers and rural tourism four stages. Around the current rural tourism has made some achievements,also accumulated a lot of experience. In the future,the rural tourism of ＂agriculture,rural areas and farmers＂resources development and utilization of meaning is very important,therefore,the rural tourism development has caused extensive concern of the government,industry,academia and society. This paper analyses the dynamical mechanism of the development of rural tourism of Datong city,and points out that the four factors of supply and demand,the government and the marketing interaction is an important guarantee to realize the sustainable development of rural tourism,and stressed that the government plays in the development of rural tourism in the future will further enhance the leading role.