基于DEMATEL的农村电子商务发展水平关键因素辨识

Key Factors of the Rural E-commerce Development Level Based on DEMATEL

通过建立农村电子商务发展水平影响因素集,综合运用专家调查和DEMATEL法构建了农村电子商务发展水平关键因素的辨识方法。结果表明:规模以上农业企业电子商务应用比例、农产品网络销售规模、网购市场规模、网站数量、网络域名数量等属于农村电子商务发展水平的关键因素。

A method coordinating specialist investigation was constructed in the paper with DEMATEL for identification the key factors of development level of E-commerce in rural area,which in the base of building an influence factors set for development level of E-commerce in rural area. The result showed that the application ratio of agricultural enterprise E-commerce above designated size; network sales scale of agriculture products,size of network market,number of website and number of network＇ s main name are the key factors for development level of E-commerce in rural area.