媒体融合视域下的内容创新

The Content Innovation from the Perspective of Media Convergence

传统媒体与新媒体的融合已成为媒体发展的大趋势。在媒体融合的视域下,内容创新仍是媒体的制胜之道,优质的内容是媒体的立足之本和核心竞争力之所在。各类媒体需要强化供给侧改革思路,以内容建设为根本,不断强化内容的导向性,坚持内容的真实性,突出内容的针对性,提升内容的新鲜度,打造内容的注意力,建立新型主流媒体,切实提升新闻舆论的传播力、引导力。

The convergence has become a trend of traditional media and new media.In the Media convergence,the content innovation is still the way to success.The high quality content is the base and competitiveness of media.All kinds of media need to reform to strengthen the supply side.They need to persist in the content construction as a fundamental,constantly strengthen the content guidance,insist on the authenticity,enhance the pertinence,increase the freshness,promote the attention and establish new mainstream media.By doing this,it will help to improve the news public opinion transmission force and guiding force.