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谁在圈粉“小鲜肉”

WHOS ATTRACTING YOUNGSTERS
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摘要 伴你成长。 不是父母长辈的贴心关怀与呵护备至,但也是另一种“润物细无声”的陪伴。 “我是你面包上的奶油,生活中的空气”,也许这就是已经18周岁的企鹅,可能是中国互联网产品当中最元老的一个产品,希望献给二次元人群的“情话”,似乎道出了很多针对年轻人市场企业的心声。 'I am butter for your bread,air in your life,' this is QQ's love expression to Chinese youngsters.This 18-year-old social-network pioneer now has 899 million active users per month,among whom 667 million are stay on mobile terminals,58%are between 18 and 29.OPPO is also targeting the generation after 1985s'.who have been deeply influenced by internet.To attract this new generation.OPPO has been investing popular shows on TV and internet.Owe to the increase of youngsters' purchasing power,IP adaption has become a new gold mine to cater to their affection to games and comics.Also,of 30 million college students around China,more than one third are verified as Alipay users.
作者 董莉
出处 《IT经理世界》 2016年第21期34-35,5,共2页
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